Writing copy is just the beginning – crafting the right content is the key to getting eyes on your brand and making an impact. So whether it’s producing content to grab attention or giving your existing copy a makeover, there are many reasons why you should hire a copywriter.

 

Quill & Ink Content Agency was created after founders Ting, Chantal and Cathy realised that their vast collective experience in consumer and business journalism could help brands and businesses reach their target audiences by harnessing the power of the written word.

 

Finding your voice

We produce creative content for creative people. No matter what business you are or what industry you are in, striking the right balance between promoting your brand and not giving the hard sell is essential. Perhaps you’re rebranding or refreshing your website? You may even be starting up a new business. You have bright ideas. You have big plans. But how do you execute them?

 

From honing your fundamental messaging to understanding who your audience is, a copywriting agency can devise strategies to develop your brand’s tone of voice. And then keep it concise and consistent throughout all your platforms.

 

From email communications and newsletters to blogs, brochures and social media posts, it is crucial to maintain your brand presence.

 

Time is precious

With life moving at such a fast pace, it is the jobs that often need the most attention that are pushed to the back of the queue. Deciding what not to do is as important as deciding what to do.

 

Hire a copywriter and get on top of your to-do list. Not only will experienced copywriters quickly and expertly turn lifeless copy into engaging content, but they will save you time – time you can use more effectively on other tasks.

Build an online presence

According to recent research, half of UK businesses still do not use social media to market themselves. Building an online presence, however, is vital in humanising your brand, and showcasing the best of what you offer. Social media gives potential clients an insight into you and your business, as well as opening up extra sales funnels.

 

Understandably, some businesses are reticent about social media because they don’t know where to begin but we can help create attention-grabbing assets, write punchy posts, and improve organic SEO on your website so it will be found on search engines.

 

You’re lost for words

Not everyone is a wordsmith. Perhaps you struggle with grammar and punctuation? Or you find it a difficult to get your point across in a punchy and succinct way? Maybe you need to communicate with language that is both sensitive and emotive, or pithy and to the point.

 

Don’t be lost for words. Copywriters can cut through the waffle and create content that is nuanced and effective. They can shape a narrative and bring stories to life, as well as write fresh and original content that will give you powerful results.

 

If you’re still wondering what a copywriter can do for your business, check out our services page. And for more copywriting chat head over to Facebook.