10 ways to build your brand on social media

Do you want to build your brand on social media? Do you have the business acumen but don’t feel like your name is ‘out there’? Are you nervous about how to connect with your audience authentically and market your expertise? Do you want to build an audience but don’t know the right content to use and the most effective platforms for your business?

 

Building your brand, brushing up that website, showcasing your services and harnessing the power of social media can feel like a mammoth task, but it doesn’t have to be. We often tell our clients to start with a brand MOT – look at all your content and public-facing persona and you’ll soon see where you can connect better, update and refresh.

 

Here are 10 ways to start building your brand today. Committing to even a couple of these and consistently showing up for your audience will pay dividends, we promise!

 

Re-introduce yourself

If you’ve been quiet on social media then don’t let it slide any further. Show up, tell your story and connect. Followers love to see ‘behind the curtain’ so showing your face and being a storyteller is a much more effective way of engaging.

 

Check for old or misleading content on your website

Your site is your 24/7 shopfront and gives that crucial first impression. Is there misleading or old copy? Are there some easy fixes you could do today/this week/this month? Is your site saying what you want it to?

1. Followers love to see ‘behind the curtain’ so showing your face and being a storyteller is a much more effective way of engaging.

Give updates

Now you’re back in the game, give people more reasons to keep following. Give an update on your business, tell followers what’s coming up this month, new ventures on the horizon and any goals you are setting. Then post updates on how things are progressing over the coming days/weeks/months.

 

Engage

Like, share and comment. This engagement tip comes up time and time again but it works! Following others within your niche, connecting with them and commenting will grow your network and sphere of influence. Remember – supporting others will pay off as you build your brand.

 

Be varied

Give a bit of variety – something as simple as using a carousel of images on social media can give your audience and future clients much more to go on.

 

Ask questions!

Use social media to get a fresh perspective on your followers. Social media is a direct connection between you and your potential customer base so use it!

 

Start a poll

Ask your followers what business issues they’re facing, what they want from you, any questions they have – and monitor the results. React with content in the next days/weeks/months that serves their needs and answers their burning questions.

 

Establish yourself as an authority in your field

Commit to sharing informative media (blogs, posts, tweets, articles, videos) regularly each week. This will keep people coming back to your platforms and cement you as a go-to resource in your niche.

 

Check your branding

Is your logo up to date and does your design match across all your platforms and website? Cohesive branding looks slick and more professional – we’re not saying you need to fork out for a full design overhaul right now but let’s not be showcasing a fuzzy logo or a LinkedIn profile of you on a night out.

 

Share your work

Do you have a website with good quality content and blogs that aren’t being seen? ‘What a waste,’ we cry! You can turn snappy blog quotes, testimonials and visuals into great repurposed posts to share across your platforms today.

 

For the secrets of creating great content for business as you build your brand, check out our tips in this post